www.smart-tactics.com

The commercial opportunities on the internet are like those in the real world, but bigger. Online marketing creates new challenges, opportunities and competitors; and ignores many of the rules of real world marketing. Whether you choose to compete on the internet, or not, is a key decision. How you complete, how you are going to win, is another; and you will need help.

Originally websites and web marketing followed a simple pattern, they echoed offline marketing. Simple websites look like brochures and have little else to offer - they are a one way communication.  To compete effectively now you need to do more, much more. You need to maintain a two way (or multiple way) dialogue.

Your customers expect to be able to communicate and transact with you online, and you should be making sure that they can tell you as much as possible about what you can do for them. Understanding, engaging and involving customers on an ongoing basis is key to your success.

Your internet marketing should include your internal communications too. Your partners and your staff, should have access to everything they need, sharing data, news, views, knowledge and insight to make them more effective.

We've been internet marketeers since 1993. We've created multi-million online businesses, we are experts in collaborative web based systems (and we've created some more modest but valuable online businesses too).  How can we help you?  

We've compiled the following articles to explain some common issues that we observe and solve.