| Struggling for support? Brush up your presentation |
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The best ideas don't always win. In fact some of the best ideas never get off the drawing board. Why? Because they usually need (financial) support and can't get it. This applies equally well to corporate innovators and independent inventors. The fact is that unless you are good at evangelising your idea you will never get it to fly. My advice if you are struggling for support for your ideas is not to assume that they are bad ideas and need to be dumped (not at first anyway). The reason I say this is that my experience is that many ideas people are so close to the detail of their idea that they have difficulty expressing it simply. My advice is to brush up your presentation, sharpen your act, tell your audience what they need to know to make the right decision. And that's exactly what we have done to help many projects to move forward over a number of years. Over a number of years we have advised blue chip companies such as Reuters and Cisco on how to do this. We've taken complex briefs for very complex products and services and turned them into succinct business plans that invite support. Add this page to your favorite Social Bookmarking websites         Comments (0)
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