| Move your ideas to the top of the agenda |
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We have completed some interesting work for Cisco (the world leader in internet technology) recently. One of their VPs had a project which was just not getting the focus it deserved. The other Board members where either disinterested or distracted by their own agendas to pay more than lip service. They all said they were in support, but their agreed actions went undone as other activities were given higher priority. This is a common scenario, and one which we have tackled many times before. In large companies (and small) there is rarely total agreement on what needs to be done. As with any group, Senior managers cannot just demand the support of their peers. They need to sell their ideas and garner support, to constantly communicate and reinforce their project's messages and it's value to their internal teams. It is no coincidence that many of the most successful corporate managers would be classed as great at 'selling their ideas' and 'politically astute'. Our advice helped to identify where the issues lay, to recognise supporters and objectors and to draw out the real issues that were behind their lack of interest. We helped to draught a new presentation of the project which engaged the issues directly and drew a much more considered, decisive, practical and measurable action plan that worked. Comments (0)
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