Comments for What is it? at http://www.smart-tactics.com , comment 0 to 2 out of 2 comments http://www.smart-tactics.com Tue, 07 Oct 2008 04:26:44 +0100 FeedCreator 1.7.2 http://www.smart-tactics.com/index.php?option=com_content&task=view&id=15&Itemid=29#pc_1 I was just about to spend money on marketing (advertising) and you're right the first question was 'what's your budget'. Now I want to rethink.... what will I get it, what do I need to spend to do it, is it worth it. I guess this is what you mean. - Mike Newley Wed, 16 Apr 2008 07:28:30 +0100 http://www.smart-tactics.com/index.php?option=com_content&task=view&id=15&Itemid=29#pc_2 Think about the effect you want to acheive. Think about the value of it to you. Look at ways to achieve that effect. PS: In one company I ran we wanted double our profits. We were making net 8%. Not great. The company had been looking at how to double sales to meet the goal. I looked at how we could sell the same amount but raise our prices by 8% and make our net profit 16%. It was much easier to do the latter. In fact we increased our prices by 12% over the next 24 months - but that's a post for another day. - Martin Finn Wed, 16 Apr 2008 07:36:06 +0100