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Online Marketing
The commercial opportunities on the internet are like those in the real world, but bigger. Online marketing creates new challenges, opportunities and competitors; and ignores many of the rules of real world marketing. Whether you choose to compete on the internet, or not, is a key decision. How you complete, how you are going to win, is another; and you will need help.
Originally websites and web marketing followed a simple pattern, they echoed offline marketing. Simple websites look like brochures and have little else to offer - they are a one way communication. To compete effectively now you need to do more, much more. You need to maintain a two way (or multiple way) dialogue.
Your customers expect to be able to communicate and transact with you online, and you should be making sure that they can tell you as much as possible about what you can do for them. Understanding, engaging and involving customers on an ongoing basis is key to your success.
Your internet marketing should include your internal communications too. Your partners and your staff, should have access to everything they need, sharing data, news, views, knowledge and insight to make them more effective.
We've been internet marketeers since 1993. We've created multi-million online businesses, we are experts in collaborative web based systems (and we've created some more modest but valuable online businesses too). How can we help you?
We've compiled the following articles to explain some common issues that we observe and solve.
So you want to sell more?
You have the power to beat your competitors. Your global sales team is more than a match for any other....and yet you lose. Not always, but sometimes - more often than you'd like.
You've got a great product. You've hired a top-class sales team and trained them well. You've armed them with a great CRM system and yet .... you still don't win every deal you should. Worse still, you look at some of the deals you lost and you want to scream. "Surely we could have done better that that". "We should have won!"
You might think the answer is "more training" but it's not. Or "more incentives" but it's not that either, or "better management". No - Your sales team need help.
On a daily basis they confront difficult customer problems (some of these may be very technical), which they cannot be expected to fully understand. And yet they need to find a better solution than your competitors can offer. They don't need to understand, but they do need Insight - so that they can beat your competitors and offer the best solution for the customer and you. What's more, they need that Insight right now, and at any time of day or night.
It's a tall order. But don't worry - your solution is at hand.
It's the midwife's fault
Great ideas are the life blood of business. But sometimes the ideas are seen as the boss's 'baby' and they don't get challenged, they don't get honed to perfection and end up wasting your money. This often happens with company websites. Read on to see what we mean and find some simple questions that can turn a your good ideas into profit.
Floods of business - ha!
I recently attended a seminar (checking out my competition). The room was full of paid up delegates eager to hear about how their website would become a world leader. We listened for a day. I'd heard it before - the 'floods of business dream'. It was news to most, and it will remain a dream to them, let me explain why and how you can succeed ....
